Online shops
Shopify and Shopware: new builds, relaunches and migrations off legacy systems. Cleanly connected to your stock and product data, by a team that runs its own shops in production.
The full online shops serviceE-commerce and digital
We build shops we'd run ourselves.
Online shops on Shopify and Shopware, content, SEO and AI automation for SMEs. Delivered on a plan, aimed at measurable results, by a team that runs its own shops in production.
Our own shops
samen.de is our lab.
We run samen.de as our own shop, alongside rasensamen-kaufen.de and rollenrampe.de. Everything gets tested on our own business first: a data model with hundreds of maintained product attributes, a guide and blog section with a depth that's rare in specialist retail, and growth that follows from that substance.
The case study on our self-driving content machine shows how we build content systems. For you, that means one thing: we never recommend anything we don't run ourselves in production.
What we do
Three levers for your digital sales.
Each service has its own page with process, stack and proof. This page is the map; each service page goes deep.
Content & SEO
In e-commerce, content is the sales channel: it decides whether a product gets found and whether it sells. We build it with RAG from your real product data, from product copy to automated blog pipelines.
The full SEO serviceAI automation
Automate recurring tasks, scale content, enrich data. Used deliberately, with a person in the decision loop, on n8n, which we host ourselves.
The full AI automation serviceWe run our own shops in production.
The hardest proof is our own operation. We only recommend what we run ourselves on the same stack in production. Performance, stability and conversion aren't theory to us.
15+
years of e-commerce experience
3
own shops in production
2 platforms
Shopify and Shopware, one team
on a plan
fixed price or a monthly retainer
Working together
Predictable, not a surprise.
Two models, depending on the project. Both with transparent costing and clear communication.
Fixed-price projects
Well-scoped projects with a roadmap, milestones and a fixed price. You know upfront what you're getting and what it costs.
Ongoing optimisation
A monthly block of hours for continuous improvement. Measurable, adjustable month to month, with no long-term tie-in.
From the field
What we've built in e-commerce.
Reference
FEAS Onlineshop
FEAS is FEAS GmbH's (near Hamburg) B2B online shop for industrial power supply: power supplies, DC UPS units, EMC filters, couplers and function modules, made in Germany. With its own downloads API, tiered pricing, a distribution-partner system and an English sub-shop for export business.
View projectReference
SPQR
A specialist shop for historical equipment (medieval, Viking, reenactment) with a focus on the Scandinavian market. Developed and maintained by total10.
View projectReference
Wacken Beer
A niche online shop for craft beer, merchandise and event bookings, with its own deposit system and age verification. Developed and maintained by total10.
View projectCase Studies
Diving deeper
Case Study
One QR code on every appliance: from EU obligation to service portal
Since 2021, every EU energy label has had to point via QR code to the European product database, EPREL. For an international household-appliance manufacturer, we turned that into more than a compliance box-tick: a QR platform that routes every scan to the right destination depending on context, and a multilingual service portal covering over 600 products, both living off the same data foundation.
Read the case studyCase Study
The self-driving content machine
An established mid-market online shop with several thousand specialist products that need real explanation, multiple country shops and a large trade magazine faced a scaling problem: high-quality, search-strong content, complete with imagery, internal linking and multiple languages, can't be produced by hand at the volume required. We built a fully automated content machine for it that generates, illustrates, translates and even voices articles, running autonomously round the clock.
Read the case studyClient voice
What our clients say
In total10 I've found the perfect agency for my online shop. Whether it's development work, design tweaks or simply a bit of good advice, the team is always quick to help and knows exactly what they're doing. What I value most is the personal side of the work: at t10 you never feel like "just another customer". We've successfully delivered several projects together, and the speed and expertise impress me every time. A clear recommendation for anyone looking for a reliable partner in e-commerce.
Michael Wiesner
Goldschmiede Wiesner OHG
Working with t10 simply means having someone you can rely on. For 10 years now, Mario and Niels have looked after my Shopware shop, my SEO and everything else around my domain: always knowledgeable, always solution-minded, always fast and, above all, always happy to help. All of that across the distance from Salzburg to Hamburg. t10 is an important part of NinainChianti.com.
Nina Tiefner
Managing Director
total10 is the complete package when it comes to building online shops. We've now been working together on Shopware template development for many years. One team covers every stage of the concept work, from the first layout through to the technical build of the desktop and mobile versions. Whenever special requests, adjustments or individual questions come up, t10 is there with advice and hands-on help, turning ideas into visuals in their uncomplicated way, just as the client pictured them. From me, t10 gets a full 10 stars.
Carmen Sponholz
Graphic Designer for Battle Merchant
Frequently asked questions
What shop owners ask us.
- We're still on Shopware 5. Do we need to switch now?
- Not immediately, but plan for it. We still run Shopware 5 shops ourselves, keep them secure, and support the move to Shopify once it pays off for you, not when an agency's migration pitch says so. Details on our online shops page.
- You work with AI. Won't that make our copy interchangeable?
- No, that's exactly the point. Our pipelines write from your real product data and category attributes (RAG), not from generic prompts. What's interchangeable is copy any agency generates with the same ChatGPT prompt.
- Fixed price or retainer, which fits when?
- Well-scoped projects such as a relaunch or a migration run as a fixed-price project with a roadmap. Ongoing work on content, SEO and conversion runs as a monthly block of hours, adjustable and with no long-term tie-in.
- Do you take over shops another agency built?
- Yes, regularly. We start with an audit of the tech, data and SEO health, and tell you honestly what's worth keeping and what isn't, even when the answer is: less rebuilding than you thought.
Let's take a look at your shop.
New build, relaunch or ongoing optimisation: we'll look at where you're starting from and tell you honestly what's worth doing. Reply within 24 hours.