Klingenreich
A specialist shop for knives, swords, daggers and tactical equipment. A standalone brand experience on a Shopware 5 foundation, built and maintained by total10.
- Client
- Long-standing client (pre-Shopware)
- Market
- DACH + Europe · B2C
- Period
- long-standing, ongoing
A specialist shop with a standalone brand identity
Klingenreich is a specialist shop for knives, swords, daggers and tactical equipment, built by total10 and maintained technically ever since: its own brand identity, its own domain, its own theme, and a clearly distinct way of speaking to its audience.
The visual identity is unmistakable: a bold signal colour as the primary tone, its own typography, and its own product-box layout in the listing that stages the range in a way that fits this audience.
Built bilingually (German and English), with its own blog infrastructure for topics around knife care, materials and use cases. The search component is wired into the theme with an advanced autocomplete integration.
Functional highlights
What we built
- Standalone brand identity
- Its own theme with a bold signal colour, its own typography and a clear listing pattern, a brand experience with real recognition value.
- Custom product-box layout
- A dedicated layout for the product listing that stages the range for its audience, from the teaser through to the product box.
- Advanced product search
- Autocomplete and faceted navigation through a dedicated search engine, wired into the theme, for a fast jump from the search results list straight into the product.
- Blog for specialist content
- A dedicated guide section on knife care, materials and use cases, linked contextually to product categories.
- Two languages
- German and English as standalone storefronts, with separate SEO and carefully maintained translations.
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