B2C, short for business-to-consumer, is the market in which companies sell to consumers.
The German business encyclopaedia Gabler Wirtschaftslexikon covers the term alongside B2B B2B B2B, short for business-to-business, is the market in which companies sell goods and services to other companies. Read in the glossary → , and its entry is the basis of this definition. The consumer, on the other hand, is defined in law. Under section 13 of the German Civil Code (BGB), a consumer is any natural person who enters into a legal transaction for purposes that predominantly fall outside their trade, business or profession.
A single shop can serve both markets: two of our own, rollenrampe.de and rasensamen-kaufen.de, sell to businesses and consumers alike.
We know from experience what selling to consumers involves. Alongside those two shops we run samen.de, our garden portal with a shop for seeds and garden supplies. Running all three day to day shows us how conversion rates Conversion In an online shop, a conversion is a visitor going on to buy, and the conversion rate is the share of visitors who become buyers. Read in the glossary → move, why goods come back and how search traffic swings. What we learn there shapes our decisions for client shops.
Where the term appears
See also
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B2B
B2B, short for business-to-business, is the market in which companies sell goods and services to other companies.
E-commerce
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Shopware
Shopware is e-commerce software from shopware AG in Schöppingen, Germany; the vendor says its current product, Shopware 6, is a complete redevelopment of Shopware 5.
E-commerce
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Shopify
Shopify is a subscription-based commerce platform: merchants either have Shopify host their online shop or build their own shop front on its Storefront API.
E-commerce
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Conversion
In an online shop, a conversion is a visitor going on to buy, and the conversion rate is the share of visitors who become buyers.
E-commerce
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SEO
SEO, or search engine optimisation, is the work of helping search engines understand a site's content and helping people find the site through search and decide whether to visit it.
E-commerce
Sources
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Business-to-Consumer-Markt (opens in a new tab)
Gabler Wirtschaftslexikon (Springer Gabler) accessed
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Bürgerliches Gesetzbuch (BGB), § 13 Verbraucher (opens in a new tab)
Bundesministerium der Justiz / gesetze-im-internet.de accessed