ColdSteel
A brand shop for knives, pocket knives and tactical equipment with an international scope: four languages, two currencies. Developed and maintained by total10.
- Client
- Long-standing client (pre-Shopware)
- Market
- DACH + Europe · B2C
- Period
- long-standing, ongoing
An international brand shop with a tech aesthetic
Cold Steel is a brand shop for knives, pocket knives and tactical equipment: four languages, two currencies, its own theme with a dark, tech-inspired colour world. A shop that runs a compact range with high international reach, developed and maintained technically by total10.
Four language storefronts (German, English, French, Swedish), with automated exchange-rate updates for the second currency and a translation pipeline that keeps product data in sync across languages. Pricing with RRP strikethrough prices, and a checkout experience that stays consistent across every language.
The theme relies on a dark colour scheme with a mint accent as its signature. Roboto as the body font, Teko as a condensed display font for the overall technical feel.
Functional highlights
What we built
- Four language storefronts
- German, English, French and Swedish as standalone frontends, with a dedicated translation pipeline and separate SEO signals.
- Multi-currency with exchange-rate updates
- EUR and SEK available in parallel, with the exchange rate synchronised automatically; Swedish customers see prices in their own currency with no manual upkeep.
- RRP & strikethrough pricing
- RRP logic with a clear visualisation of the price difference, important for branded products with a manufacturer's recommended price.
- Custom brand theme
- A dark colour world with a mint accent, display and body fonts chosen for a precise, technical feel, a clear, distinct brand presence.
- Brand landing pages
- Dedicated SEO landing pages with their own canonical management, a central lever for stable rankings across all four language storefronts.
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