Battlemerchant
An online shop for medieval, Viking and LARP gear, spanning antiquity to the early modern period. Built and continuously developed by total10, with six languages and a broad specialist range.
- Client
- Long-standing client (pre-Shopware)
- Market
- DACH + Europe · B2C & B2B
- Period
- long-standing, ongoing
A specialist retailer with a long-standing development partnership
Battle-Merchant is an online shop for historical gear, medieval, Viking and LARP supplies, with a broad specialist range spanning antiquity to the early modern period. The shop serves six language markets in two currencies.
total10 has worked with this client since before Shopware, through every platform generation since. We built the current shop and keep developing it continuously: theme, checkout, content integration, multilingual support and performance all come from one team and get maintained on an ongoing basis.
The shop's guide section has grown over the years into one of the largest content archives in this product space, and is closely tied into product navigation and category landing pages.
Functional highlights
What we built
- Internationalisation
- Six languages and two currencies, with automated exchange-rate updates and carefully maintained translations for range-specific terminology.
- Content infrastructure
- A dedicated blog and guide section, embedded contextually in product categories, serving as a content hub for campaigns and seasonality.
- Checkout & conversion
- Quick-buy variants, tiered pricing, a voucher system, every component tuned to how the shop is actually used, not a bolted-on standard plugin.
- Reviews & social proof
- Review collection, automated post-purchase requests and storefront display, all built from one consistent codebase.
- SEO & performance
- Canonical control, fine-tuned metadata and fast delivery, the foundation for stable rankings across several language storefronts.
Voices
What people said
“We've been working with total10 for many years, and it's always been fast and effective. t10 looks after and builds everything our various shops need. Lately, AI has been coming up more and more. What total10 makes possible there goes far beyond anything we'd imagined ourselves. Anyone on board now is years ahead of the competition. Anyone who isn't will be left behind.”
“total10 is the complete package when it comes to building online shops. We've now been working together on Shopware template development for many years. One team covers every stage of the concept work, from the first layout through to the technical build of the desktop and mobile versions. Whenever special requests, adjustments or individual questions come up, t10 is there with advice and hands-on help, turning ideas into visuals in their uncomplicated way, just as the client pictured them. From me, t10 gets a full 10 stars.”
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