Shopify
Our primary recommendation for new shops. Theme customisation, app selection, AI content integration, checkout polish. Our own shops are migrating right now too, we test before we recommend.
Online shops
We build shops and run some ourselves.
For more than 15 years we've built e-commerce solutions for clients while running our own shops in parallel. That dual perspective is what decides our priorities: not what's technically exciting, but what actually drives revenue.
What sets us apart
Developer and merchant, at the same time.
- As a developer since 2010
- We own the platform, theme, plugins, integrations, SEO layer and performance. Our own component family instead of a patchwork of marketplace plugins, clean architecture instead of quick fixes. Our clients value partnerships that run for years.
- As a merchant, day to day
- We run three specialist shops of our own: samen.de, rasensamen-kaufen.de and rollenrampe.de. We know conversion rates, the causes behind returns, supplier pitfalls and swings in SEO traffic from day-to-day operations, not from theory. That shapes every decision we make for client shops.
How a shop project comes together
-
1
Analysis and target picture
- starting point
- product range
- conversion levers
-
2
Concept and data model
- platform choice
- connections (ERP/payment)
- taxonomy
-
3
Build and theme
- brand design
- performance
- accessibility
-
4
Content and SEO
- product copy
- category hubs
- technical SEO
-
5
Launch and operations
- migration without ranking loss
- monitoring
- ongoing development
What we do
Across platforms, focused on revenue.
- AI Content Optimization
- Product copy, SEO landing pages, blog scaling, fully integrated through n8n. Automated from structured data and measurable in traffic.
- Conversion Optimization
- A/B testing, UX analysis, funnel optimisation on product pages, filter navigation and checkout. Data-driven, not gut feeling.
- Theme and frontend
- Brand-specific designs instead of off-the-shelf templates. Performance, accessibility, mobile-first. Our own theme foundation for multi-brand projects.
- Plugins, apps, modules
- Built to survive updates, on our own component base. Features the shop actually needs, not ones that just sound impressive.
- API and plugin integration
- ERP connections, marketplace sync, payment integration, fulfilment, tag management. Proven plugins, configured cleanly to fit each shop's logic.
- Migration and long-term support
- Platform switches that carry over customer history, order data and SEO structure. Monitoring, maintenance and further development for years, not just up to go-live.
In numbers
Substance before promises.
- years in e-commerce
- 15+
- own shops in production
- 3
- projects in our public portfolio
- 9
- languages in our largest cluster
- 6
Platform setup
Honestly positioned, not oversold.
Shopware 5, legacy support
For existing Shopware 5 installations: maintenance, further development, security and performance updates, long-term support. Shopware 5 is past its end of life, so we don't start new projects on it.
Custom (Symfony)
When standard shop systems hit their limits: headless commerce, merchant portals, bespoke dashboards, domain-specific data models. Built on a Symfony stack we've worked with for years.
Shopware 5
Keep running it or switch? The honest answer: it depends.
Shopware 5 is past its support end: no more official security updates, PHP versions are moving on without it, payment and interface providers are following suit. Search for advice now and you'll mostly find agencies drawing the same conclusion: migrate immediately, ideally to them.
Our answer is less comfortable, because it holds two truths at once. First: a well-maintained Shopware 5 shop can still run securely for quite a while, with active maintenance, tested patches and monitoring. We know that because we still run Shopware 5 shops ourselves. Second: the switch is coming regardless, and it doesn't get cheaper if you put it off until something breaks.
That's why we support both routes: we keep your Shopware 5 shop running for as long as it pays off for you, and we support the migration to Shopify once the timing is right, live, with order history and SEO structure carried over. Our guide to the Shopware 5 end of support compares all three options in detail.
References
A selection of the shops we support.
Reference
FEAS Onlineshop
FEAS is FEAS GmbH's (near Hamburg) B2B online shop for industrial power supply: power supplies, DC UPS units, EMC filters, couplers and function modules, made in Germany. With its own downloads API, tiered pricing, a distribution-partner system and an English sub-shop for export business.
View projectReference
SPQR
A specialist shop for historical equipment (medieval, Viking, reenactment) with a focus on the Scandinavian market. Developed and maintained by total10.
View projectReference
Wacken Beer
A niche online shop for craft beer, merchandise and event bookings, with its own deposit system and age verification. Developed and maintained by total10.
View projectReference
ColdSteel
A brand shop for knives, pocket knives and tactical equipment with an international scope: four languages, two currencies. Developed and maintained by total10.
View projectReference
Klingenreich
A specialist shop for knives, swords, daggers and tactical equipment. A standalone brand experience on a Shopware 5 foundation, built and maintained by total10.
View projectReference
Battlemerchant
An online shop for medieval, Viking and LARP gear, spanning antiquity to the early modern period. Built and continuously developed by total10, with six languages and a broad specialist range.
View projectFrequently asked questions
What clients ask before a shop project.
- Shopify or Shopware, what do you recommend?
- For new shops, Shopify: our primary recommendation, and the one we're migrating our own shops to right now. Shopware 5 only in legacy support, no new projects. When standard software hits its limits: custom on Symfony.
- What happens to my shop after Shopware 5's support end?
- It keeps running, but without official security updates. From then on, active care is what matters: patches, PHP compatibility, monitoring. That's exactly what our legacy support delivers, and we'll tell you honestly when migration starts paying off more than holding on.
- What does migrating from Shopware to Shopify cost?
- That depends on your product range, integrations and SEO baggage, so we don't quote a flat fee, we start with an audit. After that you get a solid costing with disclosed assumptions. Because we work lean and go through our own migrations, we know which steps actually deserve effort and which would just be padding on the invoice.
- Can a migration happen without losing rankings?
- With a plan, yes: stock, order history and SEO structure (URLs, redirects, meta) get carried over cleanly. We migrate live, with rankings kept in view throughout.
- Can you take over an existing shop?
- Yes. We take over live shops for maintenance, optimisation or a complete rebuild. The first step is an honest look at where things stand.
- Why do you run your own shops?
- Because the hardest proof is our own operation. samen.de, rasensamen-kaufen.de and rollenrampe.de run on the same stack we recommend to clients. We know conversion, returns and SEO swings from daily operations, not from theory.
- Can we book just part of this?
- Yes. Content and SEO, conversion, theme, integrations or migration are all available individually or as a full package. Whatever the shop actually needs, not a maximum bundle.
Client voices
What our clients say.
total10 impresses us with their professionalism and sheer expertise. Communication stays uncomplicated and solution-focused. The team isn't out to rush through tasks; they build results that hold up and win us over as a client. We're looking forward to bringing more innovative ideas for our online shop to life together.
Birte Mai
Project Lead / Technical Marketing
We've been working with total10 for many years, and it's always been fast and effective. t10 looks after and builds everything our various shops need. Lately, AI has been coming up more and more. What total10 makes possible there goes far beyond anything we'd imagined ourselves. Anyone on board now is years ahead of the competition. Anyone who isn't will be left behind.
Hendrik Pahl
Managing Director
total10 is the complete package when it comes to building online shops. We've now been working together on Shopware template development for many years. One team covers every stage of the concept work, from the first layout through to the technical build of the desktop and mobile versions. Whenever special requests, adjustments or individual questions come up, t10 is there with advice and hands-on help, turning ideas into visuals in their uncomplicated way, just as the client pictured them. From me, t10 gets a full 10 stars.
Carmen Sponholz
Graphic Designer for Battle Merchant
Your shop could be here too.
We also take over existing shops, for maintenance, optimisation or a complete rebuild. The first step is a conversation. Reply within 24 hours.