FEAS Onlineshop
FEAS is FEAS GmbH's (near Hamburg) B2B online shop for industrial power supply: power supplies, DC UPS units, EMC filters, couplers and function modules, made in Germany. With its own downloads API, tiered…
- Client
- FEAS GmbH (near Hamburg)
- Market
- Germany + export · B2B
- Period
- since 2025
B2B specialist shop for industrial power supply
feas.de is the online shop of FEAS GmbH, based near Hamburg. FEAS develops and manufactures electronic components for industrial power supply: power supplies, switch-mode power supplies, DC-DC converters, DC UPS units, EMC filters, couplers, redundancy modules and function modules. Every product is made entirely in Germany, fully encapsulated in aluminium or polycarbonate housings, and built for demanding industrial environments: dust, humidity, extreme temperatures, vibration.
The shop was already well established when it came to total10, with a customer base built up over many years. Nothing of that was lost in the migration to Shopware 5: existing customers were carried over including order history and addresses. In a B2B environment where supplier relationships run for decades, that's a decisive retention feature.
Technical depth comes before content breadth. Every product carries data sheets, certificates, manuals and CAD files, available per article or through a REST API that supplies the same documents to external systems (engineering tools, portals). Tiered pricing, a distribution-partner system for authorised resellers, order comments for cost centre and project number, and VAT ID validation during registration are all standard: not extras, but must-have features in professional procurement.
Alongside the German main shop, an English sub-shop runs the export business. The plugin set is deliberately lean, noticeably more focused than typical Shopware 5 installations: no features just because they could be added. The theme uses a sober, industrial two-colour branding (yellow and dark grey) and a compact typography built for dense technical data.
Functional highlights
What we built
- Per-article downloads with API
- Data sheets, certificates, manuals and CAD files per product, visible in the shop and also retrievable via REST API for external systems (engineering tools, manufacturer portals).
- Tiered pricing
- Tiered by order quantity, a standard requirement in trade procurement, and factored in directly at checkout.
- Distribution-partner system
- Custom logic for authorised distribution partners with different price groups and access rights, mirroring the real B2B reseller structure.
- Order comments
- Cost centre, project number or delivery notes can be added at checkout, a must-have feature for B2B purchasing with approval processes.
- Migration with customer history
- We carried out the migration to Shopware 5 without losing the established customer base, carrying over existing customers including order history and addresses.
- English export shop
- A dedicated English sub-shop serves the export business with its own URL structure, translated content and its own pricing logic, all on a single Shopware 5 instance.
Voices
What people said
“total10 impresses us with their professionalism and sheer expertise. Communication stays uncomplicated and solution-focused. The team isn't out to rush through tasks; they build results that hold up and win us over as a client. We're looking forward to bringing more innovative ideas for our online shop to life together.”
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