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FEAS Onlineshop

FEAS is FEAS GmbH's (near Hamburg) B2B online shop for industrial power supply: power supplies, DC UPS units, EMC filters, couplers and function modules, made in Germany. With its own downloads API, tiered…

Client
FEAS GmbH (near Hamburg)
Market
Germany + export · B2B
Period
since 2025

B2B specialist shop for industrial power supply

feas.de is the online shop of FEAS GmbH, based near Hamburg. FEAS develops and manufactures electronic components for industrial power supply: power supplies, switch-mode power supplies, DC-DC converters, DC UPS units, EMC filters, couplers, redundancy modules and function modules. Every product is made entirely in Germany, fully encapsulated in aluminium or polycarbonate housings, and built for demanding industrial environments: dust, humidity, extreme temperatures, vibration.

The shop was already well established when it came to total10, with a customer base built up over many years. Nothing of that was lost in the migration to Shopware 5: existing customers were carried over including order history and addresses. In a B2B environment where supplier relationships run for decades, that's a decisive retention feature.

Technical depth comes before content breadth. Every product carries data sheets, certificates, manuals and CAD files, available per article or through a REST API that supplies the same documents to external systems (engineering tools, portals). Tiered pricing, a distribution-partner system for authorised resellers, order comments for cost centre and project number, and VAT ID validation during registration are all standard: not extras, but must-have features in professional procurement.

Alongside the German main shop, an English sub-shop runs the export business. The plugin set is deliberately lean, noticeably more focused than typical Shopware 5 installations: no features just because they could be added. The theme uses a sober, industrial two-colour branding (yellow and dark grey) and a compact typography built for dense technical data.

Functional highlights

What we built

Per-article downloads with API
Data sheets, certificates, manuals and CAD files per product, visible in the shop and also retrievable via REST API for external systems (engineering tools, manufacturer portals).
Tiered pricing
Tiered by order quantity, a standard requirement in trade procurement, and factored in directly at checkout.
Distribution-partner system
Custom logic for authorised distribution partners with different price groups and access rights, mirroring the real B2B reseller structure.
Order comments
Cost centre, project number or delivery notes can be added at checkout, a must-have feature for B2B purchasing with approval processes.
Migration with customer history
We carried out the migration to Shopware 5 without losing the established customer base, carrying over existing customers including order history and addresses.
English export shop
A dedicated English sub-shop serves the export business with its own URL structure, translated content and its own pricing logic, all on a single Shopware 5 instance.

Voices

What people said

“total10 impresses us with their professionalism and sheer expertise. Communication stays uncomplicated and solution-focused. The team isn't out to rush through tasks; they build results that hold up and win us over as a client. We're looking forward to bringing more innovative ideas for our online shop to life together.”

Birte Mai
Project Lead / Technical Marketing
FEAS GmbH

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