rollenrampe.de

B2B specialist shop for till and receipt rolls, as a multi-shop cluster

rollenrampe.de is a total10 GmbH specialist shop for thermal rolls, till and receipt rolls, card-payment and direct-debit rolls, thermal labels, special rolls and cleaning forms. Online since 2019. Its audiences are overwhelmingly commercial: hospitality, retail, pharmacies, petrol stations, workshops and cleaning businesses, so prices are shown net, as is standard for this trade.

Architecturally, rollenrampe.de isn't a single shop, it's a multi-shop cluster: one main shop plus six further industry-specific sales channels run together on one Shopware 5 backend. A shared product catalogue, shared order processing and a shared customer database, but each channel has its own frontend, its own host, its own categories and its own sub-theme. That lets every channel speak to its industry in the right language and structure, without multiplying the maintenance effort.

The real conversion tool is the dimension-based product finder: in this trade, rolls are identified by width, core diameter and length, and exactly those three fields sit in the finder, taking customers straight to the right SKU. Underneath it sits a domain-specific data model with more than twenty custom product attributes that cover, besides the dimensions, paper weight, material, inside/outside winding and compliance flags such as "phenol-free" (relevant since the EU's BPA ban).

For the B2B audience, VAT ID validation, purchase on invoice, a holiday mode (a shutdown period with an order stop) and a one-page checkout are all built in. Product images automatically get a watermark, a simple but effective defence against image scraping by competitors.