Wacken Beer
A niche online shop for craft beer, merchandise and event bookings, with its own deposit system and age verification. Developed and maintained by total10.
- Client
- Long-standing client (pre-Shopware)
- Market
- Germany · B2C + trade
- Period
- long-standing, ongoing
A niche drinks shop with its own deposit system
wacken.beer is a small but strongly characterful online shop for craft beer, merchandise and event bookings, developed and maintained by total10.
The shop brings along topics that don't come up in typical product ranges. The most striking is the deposit system for reusable bottles: a deposit is set per product, shown transparently at checkout, and carried through the entire order process. On top of that comes age verification for shipping alcohol, a legal requirement that's built directly into the checkout flow.
The shop runs two dedicated customer groups, one for end customers and one for trade buyers, with different tax and pricing logic. Event products such as brewery tours sell through the same shop foundation as bottles and merchandise, which simplifies maintenance. We look after the content side with a dedicated blog drawing on the brand's world.
The design picks up the brand world consistently: a dominant dark green, condensed display typography with Anton, Roboto for the body, a clear, bold design.
Functional highlights
What we built
- Deposit system
- A deposit amount configurable per product, shown transparently at checkout, tracked consistently in the invoice and order overview.
- Age verification
- Legally compliant age verification for shipping alcohol, integrated into the checkout flow without complicating the ordering path.
- Audience segmentation
- Two dedicated customer groups for end customers and trade buyers, with separate gross/net display and their own tax logic.
- Event products
- Brewery tours and similar event offers run through the same shop foundation as physical products, with unified maintenance, one basket and one order process.
- Dedicated content hub
- A blog with guide, brand and seasonal articles, tied contextually to products and maintained for SEO.
- Strong visual identity
- A dark green colour world, condensed display typography, a clear, bold design that picks up the brand world consistently.
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