SPQR
A specialist shop for historical equipment (medieval, Viking, reenactment) with a focus on the Scandinavian market. Developed and maintained by total10.
- Client
- Long-standing client (pre-Shopware)
- Market
- Scandinavia + Europe · B2C
- Period
- long-standing, ongoing
A Scandinavian focus with its own pricing logic
SPQR is a specialist shop for historical equipment, medieval, Viking, reenactment, clearly cut to fit the Scandinavian market: three storefronts (German, English, Swedish), two currencies (EUR and SEK), its own domain under a Scandinavian TLD. Developed and maintained technically by total10.
What makes SPQR distinctive: its own customer-group logic for the Swedish market, automated exchange-rate updates for the second currency, and a dedicated translation pipeline that keeps product data consistent across the three languages. The range is also cut to fit the target market, with its own category for niche products established in the Scandinavian reenactment scene.
The visual identity relies on a warm earth palette with orange, brown and gold as its lead colours. Lato as the typography throughout, for readability across language boundaries.
Functional highlights
What we built
- Market-specific focus
- Range and storefront cut to fit the Scandinavian reenactment market, with its own category for regional niche products.
- Three languages
- German, English and Swedish as separate storefronts, hreflang set up cleanly, product translations maintained centrally.
- Multi-currency with exchange-rate updates
- EUR as the default, SEK as the second currency with automated exchange-rate synchronisation; Scandinavian customers see prices in their own currency.
- Custom pricing & tax logic
- A dedicated customer-group configuration for the target market with different tax treatment, implemented and maintained cleanly.
- Custom visual identity
- A warm earth palette with orange, brown and gold, Lato as the typography throughout, a distinct, understated brand presence.
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