AI

The German business encyclopaedia Gabler Wirtschaftslexikon treats AI as the study of intelligent problem-solving behaviour and of building intelligent computer systems. Article 3(1) of the EU AI Act describes an AI system as machine-based and designed to operate with varying levels of autonomy; such a system may adapt once in use and works out from its input how to produce outputs such as predictions, content, recommendations or decisions. Recital 12 adds that the definition should not cover systems that automatically carry out rules set solely by people.

In e-commerce, AI can write product copy from a shop's real product data, for example with RAG RAG Retrieval-augmented generation (RAG) is a method that lets a generative AI model draw on documents held in a knowledge base and use them to enrich its output. Read in the glossary → . In pharmaceutical logistics Pharma logistics Pharma logistics is the term we use for storing, transporting and delivering medicinal products and other pharma-sector goods, such as promotional material and supplies for patients. Read in the glossary → , a large language model Large language model A large language model (LLM) is an AI model, trained on large amounts of text, that processes text inputs called prompts and generates text outputs from them. Read in the glossary → can draft the text of a monthly report, with every figure taken from the application's data, not the model.

We use AI deliberately, and every tool proves itself in our own business first. Our guiding principle: people stay in charge, the model is an interchangeable tool and the system belongs to the client. In pharmaceutical projects, our code also goes through an AI-assisted security audit. Where a fixed rule does the job reliably, we advise against AI. A task that comes up once a quarter needs a checklist, and some problems call for a good form rather than an AI agent AI agent An AI agent is a software system, built on a large language model, that carries out actions on its own and uses interfaces to other programs to reach its goal. Read in the glossary → .