Microsite

The Gabler Wirtschaftslexikon, a German business dictionary, adds that microsites often serve time-limited promotional campaigns for a product. The microsites we build for pharma manufacturers have a different job: they take orders.

Each of these ordering microsites is a small, standalone web application built on the Symfony Symfony Symfony is an open-source PHP framework, a ready-made foundation for web applications, released under the MIT licence and developed by its community to a fixed release schedule. Read in the glossary → framework, set up for one manufacturer and one purpose. Patients or healthcare professionals use it to request the manufacturer's free material. Access is restricted, but no account or registration is needed. The microsites are not online shops, and we count them among our business applications Business application In general terms, a business application is software used to perform or support business functions. Read in the glossary → .

Only promotional material Promotional material Promotional material is our term for a pharma manufacturer's brochures, pens, posters, displays and other items to promote or inform, requested by its sales staff, medical practices or pharmacies. Read in the glossary → , ancillary supplies and information material go out this way, never medicinal products. Patients' names and addresses are passed to shipping, not to the manufacturer, and orders flow automatically into the logistics provider's WMS WMS WMS stands for warehouse management system; according to the short description of VDI 3601, its task is to manage and optimise a company's internal storage and transport systems. Read in the glossary → .