One QR code on every appliance: from EU obligation to service portal

Since 2021, every EU energy label has had to point via QR code to the European product database, EPREL. For an international household-appliance manufacturer, we turned that into more than a compliance box-tick: a QR platform that routes every scan to the right destination depending on context, and a multilingual service portal covering over 600 products, both living off the same data foundation.