Privacy policy
Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract.
You are not obliged to provide the data.
Failure to provide it has no consequences.
This only applies if no other information is provided in the following processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.
Server log files
You can visit our website without providing any personal information.
Every time you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log data (so-called server log files).
This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider.
The processing is carried out on the basis of Art. 6 para.
1 lit.
f GDPR out of our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offer.
Your data may be transferred to third countries outside the European Union for which the EU Commission has issued an adequacy decision.
Contact us
Person responsible
Please contact us if you wish.
The controller responsible for data processing is: Total10 GmbH – Mario Braune, Lutterothstr.
23, 20255 Hamburg Germany, 040 4191 3354,
Proactive contact by the customer by e-mail
If you contact us by e-mail on your own initiative, we will only collect your personal data (name, e-mail address, message text) to the extent provided by you.
The data processing serves to process and respond to your contact request.
If the contact serves to carry out pre-contractual measures (e.g. advice in the event of an interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para.
1 lit.
b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para.
1 lit.
f GDPR due to our overriding legitimate interest in processing and responding to your request. In this case, you have the right, for reasons arising from your particular situation, to exercise this right at any time on the basis of Art. 6 para.
1 lit.
f GDPR based processing of personal data concerning you.
We will only use your e-mail address to process your request.
Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent that you provide it.
The data processing serves the purpose of establishing contact.
If the establishment of contact serves the implementation of pre-contractual measures (e.g. advice in the event of an interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para.
1 lit.
b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para.
1 lit.
f GDPR due to our overriding legitimate interest in processing and responding to your request. In this case, you have the right, for reasons arising from your particular situation, to exercise this right at any time on the basis of Art. 6 para.
1 lit.
f GDPR based processing of personal data concerning you.
We will only use your e-mail address to process your request.
Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Use of Calendly
We use the appointment booking function “Calendly” from the provider Calendly LLC (BB&T Tower, 271 17th St NW, Atlanta, GA 30363, USA) on our website.
When using this function, we collect and process your personal data (first and last name, e-mail address and telephone number, message text) only to the extent provided by you.
The data processing serves the purpose of appointment allocation and user-friendliness.
Calendly uses technologies such as cookies.
The following information may be collected and transmitted to Calendly: IP address, date and time of the page view, device model, information about the browser and operating system you are using and the location.
Your data may be transferred to third countries such as the USA.
An adequacy decision of the EU Commission is in place for the USA, the Trans-Atlantic Data Privacy Framework (TADPF).
Calendly has certified itself in accordance with the TADPF and is thus committed to complying with European data protection principles.
The processing of your personal data for appointment booking is based on Art. 6 para.
1 lit.
b GDPR for the fulfillment of the contract concluded with us or for the implementation of pre-contractual measures.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para.
1 sentence 1 TDDDG i.V.m. Art. 6 para.
1 lit.
a GDPR.
The processing of your personal data that takes place through the use of cookies is carried out with your consent on the basis of Art. 6 para.
1 lit.
a GDPR.
You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
You can find more information on data protection and the use of cookies at Calendly at https://calendly.com/privacy.
Use of WeTransfer
We use the WeTransfer service provided by WeTransfer B.V. (Willem Fenengastraat 19, 1096 BL Amsterdam, Netherlands; “WeTransfer”) to send files up to 2 GB in size at your request.
The purpose of this service is to transfer large files in high quality.
For this purpose, we pass on your e-mail address and the file to be transferred to WeTransfer.
WeTranser generates a download link that is sent to you and us by e-mail.
The data is encrypted during transmission and storage by WeTransfer and can only be accessed via the download link.
Your personal data may be transmitted to WeTransfer servers in the USA and temporarily stored there (partly unencrypted).
The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF).
WeTransfer is not certified in accordance with the TADPF.
The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The processing takes place on the basis of Art. 6 para. 1 lit.
a GDPR with your consent, provided that you have expressly consented to the use of WeTransfer.
You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation.
Further information on data protection when using WeTransfer can be found at: https://wetransfer.com/legal/privacy.
Customer account Orders
Customer account
When you open a customer account, we collect your personal data to the extent specified there.
The purpose of data processing is to improve your shopping experience and simplify order processing.
The processing is carried out on the basis of Art. 6 para.
1 lit.
a GDPR with your consent.
You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation.
Your customer account will then be deleted.
Collection, processing and disclosure of personal data for orders
When you place an order, we collect and process your personal data only to the extent necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR and is necessary for the performance of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers you have selected, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of data transmission is kept to a minimum.
Your data may be transferred to third countries outside the European Union for which the EU Commission has issued an adequacy decision.
Evaluations Advertising
Data collection when writing a comment or rating
When you comment/rate an article or post, we only collect your personal data (name, email address, comment text) to the extent that you provide it.
The processing serves the purpose of enabling a comment/rating and displaying comments/ratings.
By submitting the comment/review, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your personal data will then be deleted.
If your comment/review is published, only the name you provide will be published.
In addition, when you submit a comment/rating, your IP address is stored for the purpose of preventing misuse of the comment or rating function and to ensure the security of our information technology systems. By submitting the comment/rating, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your IP address will then be deleted.
Use of your e-mail address for sending newsletters
We use your e-mail address exclusively for our own advertising purposes for sending newsletters, irrespective of contract processing, provided you have expressly consented to this.
The processing takes place on the basis of Art. 6 para.
1 lit.
a GDPR with your consent.
You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us.
Your e-mail address will then be removed from the mailing list.
Use of the e-mail address for sending direct advertising
We use your e-mail address, which we have received as part of the sale of a good or service, for the electronic sending of advertising for our own goods or services that are similar to those that you have already purchased from us, unless you have objected to this use.
The provision of the e-mail address is necessary for the conclusion of the contract.
Failure to provide it means that no contract can be concluded.
The processing is carried out on the basis of Art. 6 para.
1 lit.
f GDPR out of our overriding legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us.The contact details for exercising your objection can be found in the legal notice. You can also use the link provided in the promotional e-mail.
This will not incur any costs other than the transmission costs according to the basic rates.
Use of CleverReach
We use the service of CleverReach GmbH & Co KG (Schafjückenweg 2, 26180 Rastede, Germany; “CleverReach”) to send newsletters as part of order processing.
We pass on the information you provide during newsletter registration (email address, first and last name if applicable) to CleverReach.
The data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the newsletters sent contain a 1×1 pixel graphic (tracking pixel) or a tracking link.
This allows us to determine whether you have opened the newsletter and whether you have clicked on any integrated links.
Conversion tracking enables us to analyze whether, for example
For example, conversion tracking enables us to analyze whether a purchase has been made after clicking on a link in the newsletter or whether you have registered on our website.
In this context, we collect your personal data such as
IP address, browser type and device as well as the time.
This data can be used to create user profiles under a pseudonym.
The data collected will not be used to identify you personally.
The data collected is only used for statistical analysis to improve newsletter campaigns.
Your personal data is processed on the basis of Art. 6 para.
1 lit.
f GDPR out of our overriding legitimate interest in a targeted, effective advertising and user-friendly newsletter system. You have the right to object to this processing of your personal data at any time on grounds relating to your particular situation.
Further information and Cleverreach’s privacy policy can be found at: https://www.cleverreach.com/de-de/datenschutz/ and https://www.cleverreach.com/de-de/newsletter-tool/newsletter-reporting/.
Use of Mailchimp
We use the service of Rocket Science Group LLC (675 Ponce de Leon Ave NE, Suite 5000 Atlanta, GA 30308, USA; “Mailchimp”) to send newsletters as part of order processing.
We pass on the information you provide during newsletter registration (email address, first and last name if applicable) to Mailchimp.
The data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the newsletters sent contain a 1×1 pixel graphic (tracking pixel) or a tracking link.
This allows us to determine whether you have opened the newsletter and whether you have clicked on any integrated links.
In this context, we collect your personal data such as
IP address, browser type and device as well as the time.
This data can be used to create user profiles under a pseudonym.
The data collected will not be used to identify you personally.
The data collected is only used for statistical analysis to improve newsletter campaigns.
Your data is generally transmitted to Mailchimp servers in the USA and stored there.
An adequacy decision of the EU Commission is in place for the USA, the Trans-Atlantic Data Privacy Framework (TADPF).
Mailchimp has certified itself in accordance with the TADPF and has therefore undertaken to comply with European data protection principles.
Your personal data is processed on the basis of Art. 6 para.
1 lit.
f GDPR out of our overriding legitimate interest in a targeted, effective advertising and user-friendly newsletter system. You have the right to object to this processing of your personal data at any time on grounds relating to your particular situation.
You can find more information and MailChimp’s privacy policy at: https://mailchimp.com/de/legal/data-processing-addendum/ and https://www.intuit.com/privacy/statement/.
Payment service provider Credit report
Use of PayPal Express
We use the PayPal Express payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; “PayPal”) on our website. The purpose of data processing is to be able to offer you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you access the website. Cookies may also be used for this purpose. The cookies enable your browser to be recognized.
Your personal data is processed on the basis of Art. 6 para.
1 lit.
f GDPR out of our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you.
By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal in order to fulfill the contract with you using the selected payment method.
This processing takes place on the basis of Art. 6 para.
1 lit.
b GDPR.
Further information on data processing when using the PayPal Express payment service can be found in the associated privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.
Use of PayPal Check-Out
We use the PayPal Check-Out payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; “PayPal”) on our website. The purpose of data processing is to be able to offer you payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal or “Pay later” via PayPal, the data required for payment processing will be transmitted to PayPal in order to fulfill the contract with you with the selected payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.
Cookies may be stored that enable your browser to be recognized. The resulting data processing takes place on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you.
Credit card via PayPal, direct debit via PayPal & “Pay later” via PayPal
For individual payment methods such as credit card via PayPal, direct debit via PayPal or “Pay later” via PayPal, PayPal reserves the right to obtain credit information on the basis of mathematical-statistical procedures using credit agencies.
For this purpose, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received on the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contractual relationship.
The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes address data, among other things.
Your legitimate interests are taken into account in accordance with the statutory provisions.
The data processing serves the purpose of credit assessment for the initiation of a contract.
The processing is carried out on the basis of Art. 6 para.
1 lit.
f GDPR out of our overriding legitimate interest in protection against payment default if PayPal makes advance payments.
You have the right, for reasons arising from your particular situation, to object at any time to this processing based on Art. 6 para.
1 lit.
f GDPR based processing of personal data concerning you by notifying PayPal. The provision of the data is necessary for the conclusion of the contract with the payment method you have requested.
Failure to provide the data means that the contract cannot be concluded with the payment method you have selected.
Third-party provider
When paying via the payment method of a third-party provider, the data required for payment processing is transmitted to PayPal.
This processing takes place on the basis of Art. 6 para.
1 lit.
b GDPR.
To process this payment method, the data may then be forwarded by PayPal to the respective provider.
This processing takes place on the basis of Art. 6 para.
1 lit.
b GDPR.
Local third-party providers may be, for example
- Sofort (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
- giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main)
Purchase on account via PayPal
When paying via the payment method purchase on account, the data required for payment processing is first transmitted to PayPal.
In order to process this payment method, the data is then transmitted by PayPal to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; “Ratepay”) in order to fulfill the contract with you with the selected payment method.
This processing is carried out on the basis of Art. 6 para.
1 lit.
b GDPR.
Ratepay may carry out a credit check on the basis of mathematical-statistical procedures (probability or score values) using credit agencies in accordance with the procedure described above.
The data processing serves the purpose of credit assessment for the initiation of a contract.
The processing is carried out on the basis of Art. 6 para.
1 lit.
f GDPR out of our overriding legitimate interest in protection against payment default if Ratepay makes advance payments.
Further information on data protection and which credit agencies use Ratepay can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/.
Further information on data processing when using PayPal can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Use of Amazon Payments
We use the Amazon Payments payment service of Amazon Payments Europe s.c.a. (38 avenue John F. Kennedy, L-1855 Luxembourg; “Amazon Payments”) on our website.
The purpose of data processing is to be able to offer you payment via the Amazon Payments payment service.
To integrate this payment service, it is necessary for Amazon Payments to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you access the website.
Cookies may also be used for this purpose.
The cookies enable your browser to be recognized.
Your personal data is processed on the basis of Art. 6 para.
1 lit.
f GDPR out of our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you.
By selecting and using “Amazon Payments”, the data required for payment processing will be transmitted to Amazon Payments in order to fulfill the contract with you using the selected payment method.
This processing takes place on the basis of Art. 6 para.
1 lit.
b GDPR.
Further information on data processing when using the Amazon Payments payment service can be found in the associated privacy policy at: https://pay.amazon.com/de/help/201212490
Data collection and processing for credit checks
If we make advance payments, e.g. for payment on account or direct debit, we reserve the right to obtain credit information on the basis of mathematical-statistical procedures using CRIF GmbH, Victor-Gollancz-Straße 5, 76137 Karlsruhe.
For this purpose, we transmit the personal data required for a credit check to CRIF and use the information received on the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contractual relationship.
The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes address data, among other things.
Your legitimate interests are taken into account in accordance with the statutory provisions.
The data processing serves the purpose of credit assessment for the initiation of a contract.
The processing is carried out on the basis of Art. 6 para.
1 lit.
f GDPR out of our overriding legitimate interest in protection against payment default if we make advance payments. You have the right at any time, for reasons arising from your particular situation, to object to this processing based on Art. 6 para.
1 lit.
f GDPR based processing of personal data concerning you by notifying us. The provision of the data is necessary for the conclusion of the contract with the payment method you have requested.
Failure to provide the data means that the contract cannot be concluded with the payment method you have selected.
Use of the payment service provider Stripe
We use the Stripe payment service of Stripe Payments Europe Ltd, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland) on our website. The purpose of data processing is to be able to offer you payment via the payment service. By selecting and using Stripe, the data required for payment processing is transmitted to Stripe in order to be able to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.
Stripe reserves the right to obtain credit information on the basis of mathematical-statistical procedures using credit agencies. For this purpose, Stripe transmits the personal data required for a credit check to a credit agency and uses the information received on the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes address data, among other things. Your legitimate interests are taken into account in accordance with the statutory provisions. The data processing serves the purpose of credit assessment for the initiation of a contract. The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in protection against payment default if Stripe makes advance payments.
You have the right, for reasons arising from your particular situation, to object at any time to this processing based on Art. 6 para. 1 lit. f GDPR based processing of personal data concerning you by notifying Stripe. The provision of the data is necessary for the conclusion of the contract with the payment method you have requested. Failure to provide the data means that the contract cannot be concluded with the payment method you have selected.
All Stripe transactions are subject to the Stripe Privacy Policy. This can be found at https://stripe.com/de/privacy
Use of the payment service provider Mollie
We use the payment service provider Mollie B.V. (Keizersgracht 313, 1016 EE Amsterdam, Netherlands; “Mollie”) for payment processing on our website.
The purpose of data processing is to be able to offer you various payment methods by processing payments via the payment service provider Mollie.
If you have opted for one of the payment options offered by the payment service provider Mollie, the data required for payment processing will be transmitted to Mollie.
This includes your payment data (e.g. bank account number or credit card number), your IP address, your internet browser and device type and, in some cases, your first and last name, your address data and information about the product or service you have purchased from us.
This data processing is carried out on the basis of Art. 6 para.
1 lit.
b GDPR.
You can find more information on data processing when using the payment service provider Mollie in the associated privacy policy https://www.mollie.com/de/privacy
Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the user’s computer system. When a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide whether to accept them individually and prevent the storage of cookies and transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.
You can find out how to manage (including deactivating) cookies in the most important browsers by clicking on the links below:
Chrome: https://support.google.com/accounts/answer/61416?hl=de
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Technically necessary cookies
Unless otherwise stated below in the privacy policy, we only use these technically necessary cookies for the purpose of making our website more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a page change.
The use of cookies or comparable technologies is based on § 25 para. 2 TDDDG. The processing of your personal data takes place on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you.
Advertising tracking analysis
Use of Google Analytics 4
We use the web analysis service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes.
For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator.
The following information may be collected in the process: IP address, date and time of the page view, click path, information about the browser you are using and the device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activities.
Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and all other data that Google has about you.
The IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.
Google uses technologies such as cookies, web storage in the browser and tracking pixels that enable your use of the website to be analyzed. The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TDDDG i.V.m. Art. 6 para. 1 lit. a GDPR.
The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
We also use the Google Signals service in this context. Google Signals enables cross-device tracking. Your data can therefore be analyzed across devices if you have activated “personalized advertising” in your account settings and your end devices are linked to your Google account. This makes it possible to recognize on which device you search for products and later return to complete purchases on another device, such as a tablet.
The cross-device reports created in this context only contain aggregated data. We therefore only receive statistics generated on the basis of Google Signals. To prevent Google Signals from collecting and storing data across devices, you can deactivate the “personalized ads” function in the settings of your Google account. You can find more information on this at https://support.google.com/ads/answer/2662922?hl=de.
You can find more information on data processing and data protection for Google Signals at https://support.google.com/analytics/answer/7532985?hl=de.
We use the extended implementation of the consent mode (Advanced Consent Mode).
In this case, user data is transmitted to Google in the form of “pings” even if consent has not been given.
These pings may contain the following information, among others IP address to derive the IP country (no logging of the IP address takes place), date and time of the page view, URL of the pages visited, user agent, referrer URL (website from which our website was accessed) or information about the triggering of website events such as a conversion.
On the basis of this information, Google models user data in order to be able to carry out a comprehensive usage analysis despite the refusal of consent.
The information generated about your use of this website is usually transferred to a Google server in the USA and stored there. An adequacy decision by the EU Commission is in place for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself in accordance with the TADPF and has therefore undertaken to comply with European data protection principles. Both Google and US government authorities have access to your data.
Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de.
Use of Google Ads conversion tracking
We use the online advertising program “Google Ads” on our website and in this context conversion tracking (visit action evaluation).
Google Conversion Tracking is an analysis service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
When you click on an advertisement placed by Google, a cookie for conversion tracking is stored on your computer.
These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification.
If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you have clicked on the ad and have been redirected to this page.
Each Google Ads customer receives a different cookie.
It is therefore not possible for cookies to be tracked via the websites of Ads customers.
The information obtained with the help of the conversion cookie is used to create conversion statistics.
This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag.
However, we do not receive any information with which users can be personally identified.
We use the extended implementation of the consent mode (Advanced Consent Mode).
In this case, user data is transmitted to Google in the form of “pings” even if consent has not been given.
These pings may contain the following information, among others IP address to derive the IP country (no logging of the IP address takes place), date and time of the page view, URL of the pages visited, user agent, referrer URL (website from which our website was accessed) or information about the triggering of website events such as a conversion.
On the basis of this information, Google models user data in order to be able to carry out a comprehensive usage analysis despite the refusal of consent.
Your data may be transmitted to the servers of Google LLC in the USA.
The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF).
Google has certified itself in accordance with the TADPF and has therefore undertaken to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para.
1 sentence 1 TDDDG i.V.m. Art. 6 para.
1 lit.
a GDPR.
The processing of your personal data takes place with your consent on the basis of Art. 6 para.
1 lit.
a GDPR.
You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
You can find more information and Google’s privacy policy at: https://www.google.de/policies/privacy/
Use of Google AdSense
We use the AdSense function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The purpose of data processing is to rent out advertising space on the website and to target visitors to the website with interest-based advertising.
This function is used to display personalized, interest-based advertisements from the Google Display Network to visitors to the provider’s website.
Google uses cookies that enable your use of the website to be analyzed.
The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
There is an adequacy decision by the EU Commission for the USA, the Trans-Atlantic Data Privacy Framework (TADPF).
Google has certified itself in accordance with the TADPF and has therefore undertaken to comply with European data protection principles.
Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.
Google will not associate your IP address with any other data held by Google.
Cookies or similar technologies are used with your consent on the basis of Section 25 para.
1 sentence 1 TDDDG i.V.m. Art. 6 para.
1 lit.
a GDPR.
The processing of your personal data takes place with your consent on the basis of Art. 6 para.
1 lit.
a GDPR.
You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
You can find more information and Google’s privacy policy at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/
Use of the remarketing or “similar target groups” function of Google Inc.
We use the remarketing or “similar target groups” function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The application serves the purpose of analyzing visitor behavior and visitor interests.
Google uses cookies to carry out the analysis of website usage, which forms the basis for the creation of interest-based advertisements.
Cookies are used to record visits to the website and anonymized data on the use of the website.
No personal data of visitors to the website is stored.
If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.
Your data may be transmitted to servers of Google LLC in the USA.
The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF).
Google has certified itself in accordance with the TADPF and has thus undertaken to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 para.
1 sentence 1 TDDDG i.V.m. Art. 6 para.
1 lit.
a GDPR.
The processing of your personal data takes place with your consent on the basis of Art. 6 para.
1 lit.
a GDPR.
You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
You can find more information about Google Remarketing and the associated privacy policy at: https://www.google.com/privacy/ads/
Plug-ins and miscellaneous
Use of the Google Tag Manager
We use the Google Tag Manager of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
This application is used to manage JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular.
The data processing serves the purpose of designing and optimizing our website to meet your needs.
The Google Tag Manager itself does not store cookies or process personal data.
However, it enables the triggering of other tags that can collect and process personal data.
You can find more information on terms of use and data protection here.
Use of Google invisible reCAPTCHA
We use the invisible reCAPTCHA service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
This serves the purpose of distinguishing between human input and automated, machine processing.
In the background, Google collects and analyzes usage data that is used by Invisible reCaptcha to distinguish regular users from bots.
For this purpose, your input is transmitted to Google and used there.
In addition, the IP address and any other data required by Google for the Invisible reCAPTCHA service is transmitted to Google.
This data is processed by Google within the European Union and may also be transmitted to Google LLC servers in the USA.
There is an adequacy decision by the EU Commission for the USA, the Trans-Atlantic Data Privacy Framework (TADPF).
Google has certified itself in accordance with the TADPF and has thus undertaken to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 para.
1 sentence 1 TDDDG i.V.m. Art. 6 para.
1 lit.
a GDPR.
The processing of your personal data takes place with your consent on the basis of Art. 6 para.
1 lit.
a GDPR.
You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
You can find more information about Google reCAPTCHA and the associated privacy policy at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy
Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website.YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website.
The “Extended data protection mode” option is activated.
This means that YouTube does not store any information about visitors to the website.
Only when you watch a video is information about it transmitted to YouTube and stored there.
Your data may be transmitted to the USA.
There is an adequacy decision by the EU Commission for the USA, the Trans-Atlantic Data Privacy Framework (TADPF).
YouTube has certified itself in accordance with the TADPF and has thus undertaken to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 para.
1 sentence 1 TDDDG i.V.m. Art. 6 para.
1 lit.
a GDPR.
The processing of your personal data takes place with your consent on the basis of Art. 6 para.
1 lit.
a GDPR.
You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
For more information on the collection and use of data by YouTube and Google, your rights in this regard and ways to protect your privacy, please refer to YouTube’s privacy policy at https://www.youtube.com/t/privacy.
Data subject rights and storage duration
Duration of storage
Once the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then in accordance with statutory retention periods, in particular under tax and commercial law, and then deleted after this period has expired, unless you have consented to further processing and use.
Rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: right of access, right to rectification, right to erasure, right to restriction of processing, right to data portability.
In addition, under Art. 21 para.
1 GDPR, you also have the right to object to processing based on Art. 6 para.
1 f GDPR, as well as against processing for the purpose of direct marketing.
Right to lodge a complaint with the supervisory authority
In accordance with Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that your personal data is being processed unlawfully.
You can lodge a complaint with the supervisory authority responsible for us, which you can reach using the following contact details:
Hamburg Commissioner for Data Protection and Freedom of Information
Ludwig-Erhard-Str 22, 7th floor
20459 Hamburg
Tel.: +49 40 428544040
Fax: +49 40 428544000
E-Mail:
Right to object
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6 para.
1 lit.
f GDPR, you have the right to object to this processing at any time with effect for the future on grounds relating to your particular situation.
Once you have objected, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the establishment, exercise or defense of legal claims.
If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. Once you have objected, we will stop processing the data concerned for the purpose of direct marketing.
last update: 29.11.2023
