# SEO

> SEO, or search engine optimisation, is the work of helping search engines understand a site's content and helping people find the site through search and decide whether to visit it.

Original page: https://t10.de/en/glossary/seo
Publisher: total10 GmbH, https://t10.de/en/glossary

That is how [Google's SEO Starter Guide](https://developers.google.com/search/docs/fundamentals/seo-starter-guide) puts it, adding that there is no secret that will automatically rank a site first. Guidance on [helpful content](https://developers.google.com/search/docs/fundamentals/creating-helpful-content) from the same source sets a condition: SEO can be a helpful activity when it is applied to content made for people first rather than for search engines first.

In our projects, technical SEO covers canonicals, hreflang, sitemaps and IndexNow, plus structured data and Core Web Vitals. When a shop changes platform, we carry its SEO structure over: URLs, redirects and metadata. For such a move, Google [recommends](https://developers.google.com/search/docs/crawling-indexing/site-move-with-url-changes) planning the redirect strategy once the old URLs have been mapped to new ones and the new site is ready, then setting up permanent server-side redirects from old to new.

In e-commerce, we believe, content decides whether a product is found and whether it sells. Alongside the technical work, we write product copy, category copy and landing pages for shops.

## See also

- [GEO](https://t10.de/en/glossary/geo): GEO, or generative engine optimisation, means making content more likely to appear in the answers given by generative AI search.
- [Canonical](https://t10.de/en/glossary/canonical): A canonical URL is the web address a search engine selects as the most representative of a set of pages with duplicate content; choosing it is called canonicalisation.
- [hreflang](https://t10.de/en/glossary/hreflang): The hreflang attribute gives the language of a linked page and lets a site tell search engines which pages are localised versions of the same content.
- [Structured data](https://t10.de/en/glossary/structured-data): Structured data is a standardised format for providing information about a web page and classifying its content; for Google Search it is mostly written in the Schema.org vocabulary.
- [Landing page](https://t10.de/en/glossary/landing-page): As defined in the Google Ads glossary, a landing page is the web page people arrive at after clicking an ad.
- [Core Web Vitals](https://t10.de/en/glossary/core-web-vitals): Core Web Vitals are a set of Google metrics that measure what real visitors experience on a web page in loading, interactivity and visual stability.

## Where the term appears

- [AI product copy and SEO content](https://t10.de/en/seo)
- [Shopware 5 end of life: what it means for a live shop](https://t10.de/en/blog/shopware-5-end-of-support)
- [The self-driving content machine](https://t10.de/en/blog/self-driving-content-machine)
- [total10 - software for e-commerce and pharma](https://t10.de/en/)
- [E-commerce for SMEs: shops, content, AI](https://t10.de/en/ecommerce)
- [Online shops: Shopify and Shopware 5 agency](https://t10.de/en/online-shops)
- [Custom AI agents for businesses](https://t10.de/en/ai-agents)
- [Battle-Merchant](https://t10.de/en/portfolio/battlemerchant)

## Sources

1. [Startleitfaden zur Suchmaschinenoptimierung (SEO)](https://developers.google.com/search/docs/fundamentals/seo-starter-guide?hl=de), Google Search Central, accessed 2026-11-07
2. [Hilfreiche, zuverlässige und nutzerorientierte Inhalte erstellen](https://developers.google.com/search/docs/fundamentals/creating-helpful-content?hl=de), Google Search Central, accessed 2026-11-07
3. [Websiteverschiebungen mit URL-Änderungen](https://developers.google.com/search/docs/crawling-indexing/site-move-with-url-changes?hl=de), Google Search Central, accessed 2026-11-07