# B2C

> B2C, short for business-to-consumer, is the market in which companies sell to consumers.

Original page: https://t10.de/en/glossary/b2c
Publisher: total10 GmbH, https://t10.de/en/glossary

The German business encyclopaedia [Gabler Wirtschaftslexikon](https://wirtschaftslexikon.gabler.de/definition/business-consumer-markt-30024) covers the term alongside B2B, and its entry is the basis of this definition. The consumer, on the other hand, is defined in law. Under [section 13 of the German Civil Code (BGB)](https://www.gesetze-im-internet.de/bgb/__13.html), a consumer is any natural person who enters into a legal transaction for purposes that predominantly fall outside their trade, business or profession.

A single shop can serve both markets: two of our own, rollenrampe.de and rasensamen-kaufen.de, sell to businesses and consumers alike.

We know from experience what selling to consumers involves. Alongside those two shops we run samen.de, our garden portal with a shop for seeds and garden supplies. Running all three day to day shows us how conversion rates move, why goods come back and how search traffic swings. What we learn there shapes our decisions for client shops.

## See also

- [B2B](https://t10.de/en/glossary/b2b): B2B, short for business-to-business, is the market in which companies sell goods and services to other companies.
- [Shopware](https://t10.de/en/glossary/shopware): Shopware is e-commerce software from shopware AG in Schöppingen, Germany; the vendor says its current product, Shopware 6, is a complete redevelopment of Shopware 5.
- [Shopify](https://t10.de/en/glossary/shopify): Shopify is a subscription-based commerce platform: merchants either have Shopify host their online shop or build their own shop front on its Storefront API.
- [Conversion](https://t10.de/en/glossary/conversion): In an online shop, a conversion is a visitor going on to buy, and the conversion rate is the share of visitors who become buyers.
- [SEO](https://t10.de/en/glossary/seo): SEO, or search engine optimisation, is the work of helping search engines understand a site's content and helping people find the site through search and decide whether to visit it.

## Where the term appears

- [samen.de: our own garden portal and shop](https://t10.de/en/portfolio/samen-de)
- [Online shops on Shopify and Shopware 5](https://t10.de/en/online-shops)
- [Klingenreich](https://t10.de/en/portfolio/klingenreich)
- [Battle-Merchant](https://t10.de/en/portfolio/battlemerchant)
- [Cold Steel](https://t10.de/en/portfolio/coldsteel)
- [rasensamen-kaufen.de](https://t10.de/en/portfolio/rasensamen-kaufen-de)
- [rollenrampe.de](https://t10.de/en/portfolio/rollenrampe-de)
- [SPQR](https://t10.de/en/portfolio/spqr)
- [Wacken Beer](https://t10.de/en/portfolio/wacken-beer)

## Sources

1. [Business-to-Consumer-Markt](https://wirtschaftslexikon.gabler.de/definition/business-consumer-markt-30024), Gabler Wirtschaftslexikon (Springer Gabler), accessed 2026-11-07
2. [Bürgerliches Gesetzbuch (BGB), § 13 Verbraucher](https://www.gesetze-im-internet.de/bgb/__13.html), Bundesministerium der Justiz / gesetze-im-internet.de, accessed 2026-11-07